Course Objectives

• expand your scope of problem solving methods and embrace challenges.
• develop the ability to apply creative ideas to design solutions.
• gain an understanding of typography, the relevance of type and image, composition and basic color theory, basic psychology of color.
• learn the language of design relative to typography.
• develop professional skills.
• gain a pragmatic understanding of the designer’s role as a creative resource and typographer.
• understand the basics of commercial printing processes, CMYK, the use of spot color, varnishes embossing, and standardized ink systems (Pantone and Toyo).

Methods of Achieving Objectives:
lectures, discussions, assignments, exercises,“roughs” and “comprehensives,” field trips to printers, and critiques.

Broad Purpose of Course

Continue to develop the essential skills required to prepare effective typographic design solutions for market-oriented projects, using design techniques and computer technology. Demonstrate these skills by preparing portfolio quality presentations of advertisements, posters, books and magazines. Emphasis will be placed on the ability to design and use effective typography and layout design. The designer should be able to meet the reader’s criteria and needs as well as the communicator’s intent and sensibilities.

Course objectives/expectations

Upon successful completion of this course, students will be expected to:

• Develop several effective portfolio quality typographic solutions.
• Demonstrate the ability to select an appropriate typeface, point size and leading.
• Show how arrangement, scale and style of typographic elements effect visual communication.
• Select type for its compatibility with illustration or photograph and the communicator’s intent.
• Explore diverse typographic design, photographic and illustrative techniques within the visual problem solving process.
• Show personal development in design process and concept skills.
• Demonstrate an understanding and appreciation of the various disciplines and styles of contemporary graphic design.
• Develop enthusiastic use of sketchbooks as a tool for visual research and personal development.

Course Objectives

This course was created to provide a continuation of graphic design instruction beyond Art 310, Graphic Design II. It is intended to help fill a gap between the sophomore and senior year, during which Web Design 1 is offered, but no other advanced design classes have been available. This class will look at how graphic design has developed from the 1980’s to current trends; nationally and in the global arena. The class will implement those new theories and trends into appropriate new projects.

Course work:

Class work may include: logo/logotype, Identity/branding development, time piece interface, packaging, tackling the smaller promotional brochure, the basics of typeface design, and time permitting, student design competitions. The students will discuss and implement the ideas behind in current theories of "design thinking."

Course Objectives

This course is designed to provide students with the skills and knowledge necessary to properly implement a Web site that uses static, dynamic and interactive elements through the use of HTML and CSS protocols. Throughout the class, the student will learn the details of various media and interactive elements, their requirements, as well as their restrictions and limitations. Students will develop a better understanding of the discipline of Graphic Design, as it relates to the virtual environment and its many different styles and techniques. Beyond all else; in the work created for this class; idea, concept and content is the most important.

Prerequisites: Art 100, 105, 170 and Art 210 (Gd 1). Knowledge of basics, meaning: computer functions, verbal and written communication skills. Interest, curiosity, enthusiasm, detail oriented production, art histories, artists (design and fine art) and an open mind will aid in contemporary web development.

Objectives: with successful completion of this course, the student is required to know:

• how to create web sites that best take advantage of design elements; including important factors such as window/screen size, color restrictions, bandwidth (loading speed), resolution, and web related/digital typography. Students will continue investigations into color and the effects on form and meaning.
• the components that make up the various kinds of media and interactive elements, their requirements, as well as their restrictions and limitations.

In this class you can learn the process and production for publishing information interface design for the World Wide Web/Internet.

The student should understand the open and dynamic nature of the web and how to best serve your site’s content. They will become critical readers of web pages and learn to analyze the structure of web sites, as well as individual page composition. Students will learn different facets of information interface design; integrating intuitive navigation and interactivity. This course is oriented towards the development of front-end of the user interactive experience, not back-end or server-side programming activities.

Course Objectives

This course is entirely dedicated to making web sites into a kinetic form of interface; allowing the use of dynamic, interactive elements. Illustrator may be the only other program that might assist with imagery. Most of the work can be done in Flash itself.

prerequisites:

Art 370 (web design 1), 170 (270) and foundation courses. Knowledge of various foundation web skills i.e., browser use. Basic computer functions, basic verbal and written communication skills. Interest, discipline and enthusiasm is a must. The software and projects are a heavy user of time. Be prepared to put in more extra time. It’s not difficult, it’s just time consuming.

Upon completion of this course, the student will know:

• how to create web sites to best take advantage of Flash, animation and interactive interface information design concepts and ActionScripting basics.

• the elements that makeup of various interactive media elements; their requirements, restrictions and limitations.

Course Objectives

Basic Photography is a beginning level class which introduces the student to all standard 35mm camera operation. The 1st half of the class will start with digital cameras. Included in the 2nd half of the semester: black and white darkroom developing, and critical viewing. Primary emphasis will be on creative photographic assignment/problem resolution with particular attention to content. Class periods will consist of demonstrations, videos, studio time in the darkroom and lighting studio. Finished assignments will be critiqued by the class.

Course Content

• The use of the camera and its accessories and options: digital and analog.
• Pixels, resolution, interpolation, and different media formats.
• Discover Photoshop image manipulation tools equivalent to those used in the darkroom.
• Concept, Composition and design.
• Photography as a creative art form.
• Techniques of lighting.
• Types of black and white film
• Film processing and correct negative exposure.
• Darkroom printing techniques.
• Matting and mounting photos for presentation.
• Surveys of historic and contemporary photography.

Course Overview

This course’s purpose is intended as a continuation of Art 384 History of Graphic Design and Photography from the modernist era, through post-modern and contemporary issues.

Although the subject is broad, we will try to cover a vast range of what is considered cutting-edge design. We will look at an array of design disciplines ranging from graphic design, signage, architecture, product (industrial), packaging, branding and web/internet interface design.

The course will look at how design and design theory has developed from the 1980’s to current trends nationally and in the global arena. Designer’s in the new millennia must be more aware of the psychology, anthropological and holistic ways of “design thinking” in order to be successful in our ever changing economic and sociological landscape. Gestalt has transcended from Bauhaus to branding the local pet store or international corporation trying to go “green.”

Students should use the information gleaned from the class as a resource for their own work. It will broaden their design awareness and appreciation from an historical viewpoint as well as help them see alternative solutions to visual problems of the present and the possibilities of the future. The student must come to realize that expanding their base of visual data, historically and currently, is essential to becoming a good designer/artist.

Course Objectives

This course is constructed to provide students with historic relevance to the “modern,” “post- modern” and “contemporary” graphic design, advertising, and photography on a global scale. The course is designed for students to use information gleaned from the class as a resource for their projects now and in the future, regardless of discipline. It will broaden their design and photographic appreciation from an historical viewpoint as well as help them see alternative solutions to visual problems of the present and not so distant past.

Our studies will be initiated by design work from 1895 and finish (as time permits) in contemporary time periods. The student should come to realize that expanding their base of visual data historically, is essential in becoming a good designer, photographer or  fine artist. It is the same within the course as it is in developing solutions for project challenges. Observe, absorb, assess and process visual information and their relationships similar to those used in professional arenas around the world.

Course Purpose and Procedure

The aim of this course is twofold:

• First, the aim is to gain an understanding of the importance of art in today’s world. We will accomplish this through the study of artists, visual perception, art theory, artistic techniques and materials and through a survey of art through the ages. This portion of the course will follow the text.

• The second aim of the course, and perhaps the most significant, is to develop the ability to see and comprehend what one sees. Each individual has his or her own opinion about what they see. The underlying intention of this class is have the student understand what you see and to develop the ability to analyze and defend your opinion, with help from the art elements and principles of design. We will accomplish this through class discussions, by observing and comparing works of art, and writing an analysis in the form of an art review.